---
title: "Crossing the Chasm"
book_authors: ["Geoffrey A. Moore"]
book_categories: ["Product, strategy and business"]
link: "https://www.goodreads.com/search?q=Crossing+the+Chasm+Geoffrey+A.+Moore"
cover: "/images/books/crossing-the-chasm.jpg"
---

The book focuses on how to navigate the "chasm" between early adopters and mainstream customers and achieve mass market success; and how it's key to succeed after a promising beginning with the most passionate (and forgiving) piece of the market.