---
title: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant"
book_authors: ["W. Chan Kim"]
book_categories: ["Product, strategy and business"]
link: "https://www.goodreads.com/search?q=Blue+Ocean+Strategy+W.+Chan+Kim"
cover: "/images/books/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant.jpg"
---
A guide on how to create new markets, and compete in new areas without competition; instead of fighting for market share growth in crowded markets. I liked how it could result counter-intuitive, but sometimes it's best to avoid competition at all, and find a market that is underserved (blue ocean), instead of starting a fight in a proven, competed one (red ocean).