---
title: "BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business Into an Enduring Great Company"
book_authors: ["Jim Collins and Bill Lazier"]
book_categories: ["Product, strategy and business"]
link: "https://www.goodreads.com/search?q=Beyond+Entrepreneurship+2.0+Jim+Collins+and+Bill+Lazier"
featured: true

cover: "/images/books/be-2-0-beyond-entrepreneurship-2-0-turning-your-business-into-an-enduring-great-company.jpg"
---

A really good guide on how to create a company to perdure. The book covers a wide range of topics, including how to set the right goals, how to assemble and lead a strong team, and how to make strategic decisions that will drive growth and success. They speak out of their extensive experience as entrepreneurs and business leaders to provide practical guidance and strategies for building a successful, long-term business.