---
title: "Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries"
book_authors: ["Safi Bahcall"]
book_categories: ["Product, strategy and business"]
link: "https://www.goodreads.com/search?q=Loonshots+Safi+Bahcall"
cover: "/images/books/loonshots-how-to-nurture-the-crazy-ideas-that-win-wars-cure-diseases-and-transform-industries.jpg"
---

Its main topic is innovation, covering related topics including how to encourage risk-taking and creativity, how to identify and support promising ideas, and how to create an organizational culture that is conducive to innovation. Bahcall uses examples from a variety of fields, including science, technology, and business, to demonstrate how organizations can foster and support innovation at different stages of development. The book offers practical strategies and insights for organizations looking to foster a culture of innovation and turn promising ideas into successful ventures.