---
title: "INSPIRED: How to Create Tech Products Customers Love"
book_authors: ["Marty Cagan"]
book_categories: ["Product, strategy and business"]
link: "https://www.goodreads.com/search?q=Inspired+Marty+Cagan"
featured: true

cover: "/images/books/inspired-how-to-create-tech-products-customers-love.jpg"
---

It focuses in agile development and lean startup concepts. It gives very good insights on how to define a product vision, how to validate product ideas through customer research and testing, and how to measure and optimize product performance. It has a very practical look - and together with Empowered serves as a really good field guide on how to setup product teams for success.