---
title: "Escaping the Build Trap: Ordinary People, Extraordinary Products"
book_authors: ["Melissa Perri"]
book_categories: ["Product, strategy and business"]
link: "https://www.goodreads.com/search?q=Escaping+the+Build+Trap+Melissa+Perri"
cover: "/images/books/escaping-the-build-trap-ordinary-people-extraordinary-products.jpg"
---

 A guide for organizations on how to avoid the "build trap" of constantly adding more features to their products and focus on delivering value to customers. It includes how to prioritize and validate product ideas, how to build and measure product outcomes, and how to create an organizational culture that is focused on delivering value to customers. It has quite some practical tips.