---
category: linked
date-published: 2012-03-08T10:00:00Z
resource: http://www.startupsthisishowdesignworks.com/
title: Startups, This Is How Design Works
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permalink: /posts/startups-this-is-how-design-works.html
og-image: /images/selfies/1.jpg
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type: post
---

> Companies like Apple are making design impossible for startups to ignore. Startups like Path,
> Airbnb, Square, and Massive Health have design at the core of their business, and they're
> doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An
> innovative UI?
>
> It’s so much more than that. It’s a state of mind. It’s an approach to
> a problem. It’s how you’re going to kick your competitor’s ass. This handy guide will help
> you understand design and provide resources to help you find awesome design talent.
> <cite>Wells Riley: <a href="http://startupsthisishowdesignworks.com">Startups, This Is How Design Works</a></cite>

*Startups, This Is How Design Works* is an excellent read for every designer and those
who want to be one. It builds up around a definition of good design by Dieter Rams, an early consumer
product designer at Braun which inspired Apple in many of their fundamental design choices.

The web is definitly missing more high quality resources like this.
It just takes people to much time to realize that design is not about photoshop brushes.
