# Mostly clueless

but curious to find out
Mar 08, 2012

# Startups, This Is How Design Works

> Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they're doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?

> It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass. This handy guide will help you understand design and provide resources to help you find awesome design talent. Wells Riley: Startups, This Is How Design Works

Startups, This Is How Design Works is an excellent read for every designer and those who want to be one. It builds up around a definition of good design by Dieter Rams, an early consumer product designer at Braun which inspired Apple in many of their fundamental design choices.

The web is definitly missing more high quality resources like this. It just takes people to much time to realize that design is not about photoshop brushes.