---
title: "Quantitative Research in Mass Communications"
author: "AP Leith"
date: "2024-03-01T17:11:50Z"
tags: [Textbook, Course, Guide]
link: "https://bookdown.org/alex_leith/mc451/"
length_weight: "100%"
repo: "rstudio/bookdown-demo"
pinned: false
---

This is a working document that will eventually become the official textbook for all of Dr. Alex P. Leith’s MC 451 course at Southern Illinois University Edwardsville. [...] Welcome to “Quantitative Research in Mass Communications: R and RStudio,” a comprehensive guide designed to navigate the intricate pathways of quantitative research in the ever-evolving field of mass communications. This textbook is a culmination of my journey in academia and a reflection of my commitment to advancing the understanding of mass communication research methods, particularly through the lens of quantitative ...
