---
title: "R for marketing students"
author: "Samuel Franssens"
date: "2022-11-19T19:01:53Z"
tags: [Market, Tutorial]
link: "https://bookdown.org/content/6ef13ea6-4e86-4566-b665-ebcd19d45029/"
length_weight: "10.3%"
pinned: false
---

R tutorial for marketing students [...] In this tutorial, we will explore R as a tool to analyse and visualise data. R is a statistical programming language that has rapidly gained popularity in many scientific fields. The main difference between R and other statistical software like SPSS is that R has no graphical user interface. There are no buttons to click. R is run entirely by typing commands into a text interface. This may seem daunting, but hopefully by the end of this tutorial you will see how R can help you to do better statistical analysis. So why are we using R and not one of the ...
