## WHY MINI

### BIG LOVE

Product

### Challenge
what’s
expected.

All MINI owners share one key characteristic: an unwillingness to shrink themselves to fit the norm. We're nonconformists who challenge the status quo, paving the way towards a bigger, braver, bolder future. Our all-new lineup is a labor of love and a catalyst for it. We reinvented everything this time, including the wheel.

Technology

## Tech on
Another
Level

View the world from a world-first 9.4" circular OLED display, complete with up to eight MINI Experience Modes with ambient lighting and matching projections to meet the moment.

## MEET SPIKE

This available copilot is always ready for direction tips and tricks. Just say “Hey Spike” to welcome our first fully-fledged voice assistant into the cockpit.

## MINI OS

A software powerhouse optimized for touch and voice control. MINI Operating System 9 features cloud-based navigation and effortless connectivity.

Safety

## SUPERSIZED
SAFETY

Put simply, we take safety seriously. That’s why MINIs come with a suite of standard safety features and available add-ons. We put peace of mind first, so you can focus on the fun.

## Safety comes standard

Lane Departure Warning, Blind Spot Detection, and Frontal Collision Warning with City Collision Mitigation are just a few of the standard safety features keeping you protected on every drive.

## Driving Assistant Pro

Active Driving Assistant Professional, available on the MINI Countryman, provides partly-automated support to deliver confidence while cruising at speeds up to 37 mph.

Explore Countryman

## Rewarded for reliability

MINI made the winner’s podium for most reliable car brands according to Consumer Reports in 2023. That’s worth a victory lap. *Consumer Reports does not endorse products or services.

CONSUMERREPORTS.ORG

DESIGN

## FUSING FORM
& FUNCTION

Between striking high-contrast features and their nostalgic charm, MINIs aren’t like every other car on the road. They bring a lot to the driveway and even more to people’s hearts with the ability to inspire smiles from a simple sighting.

European Model Shown

## UNPARALLELED
PERSONALIZATION

Our distinct design sets us apart, and our unrivaled customization, like three adjustable LED light signatures, set you apart.

## MINI
MUST-HAVES

Get all the gadgets and gear to maximize your next adventure with our collection of MINI Original Accessories.

SHOPMINIUSA.COM

## Culture
Conveyers

The people make the place, and they also make the car. At MINI, every day is a celebration of Big Love, life, and culture. One way we honor that is by empowering artists to bring their personal touch straight to our rooftops.

Learn More

PROGRESS

### MOVE
THE WORLD
AROUND YOU.

We have Big Love for the planet and with carbon emissions reaching all-time highs, it’s time for a multi-pronged approach of action. As we continue to mindfully move towards an increasingly electrified future, we’re devoted to researching and implementing product, material, and manufacturing solutions to protect Planet Earth and everything that calls it home.

ENVIRONMENT

## PLANET-FIRST
PRODUCTION

We know there’s no Planet B. Our Oxford and Swindon plants are constantly making changes to reduce water and electricity consumption for a sustainable tomorrow.

## MADE
WITH LOVE

2D knitted fabric dashboard made from recycled polyester and perforated vegan upholstery Sports Seats made of Vescin.

## RECYCLED
WHEELS

Lightweight cast alloy wheels made from up to 70% recycled aluminum with vibrant silver detailing.

## The Future
is Electric

When it comes to protecting and preserving, we know that forging an electrified future is one of the best ways forward. We’ve taken major strides to make that ambition a reality.

2009

## BMW Group

Testing the urban mobility of tomorrow: The BMW Group, to which MINI belongs, begins the first, large-scale electromobility field trial with a fleet of 600 fully electric MINIs.

2020

## All-electric Cooper

The fully electric MINI Cooper SE comes onto the market and is recognised as a ground-breaking vehicle: legendary go-kart feeling meets iconic design and zero-emission mobility.

View Current Inventory

Ongoing

## Expanding electric

Bye-bye fog and smog, hello electric. MINI is pursing continued electrification on every front, from new all-electric models to re-examining production techniques, for a holistic reduction of Earth-impacting emissions.

COMING fall 2024

## THE NEW ALL-ELECTRIC
COUNTRYMAN SE ALL4

$45,200 Starting MSRP

The evolution of MINI electric is in full force with this all-electric SUV, which comes with a minimalistic design DNA and ALL4 intelligent all-wheel drive.

Learn More

People

### Stand for
something
wonderful.

MINI is on a never-ending mission to spread joy, and our owners play a pivotal role by bringing Big Love energy everywhere they go. When they see a fellow MINI, they wave, they park next to it, they ask a question. The shared joy of driving an oversized go-kart has proven enough to turn strangers into friends, time and time again.

## Get Your
Heart Racing

Racing has been in our DNA for over 60 years when the Classic MINI Cooper 997 was introduced and a rally demon was born, but the fun is still just getting started.

Learn More

## MINI Takes
The States

Every two years, MINI Takes the States brings together thousands of MINI owners to drive the most scenic routes across the country. Buckle up, this is one of those years.

Learn More

## ROOTS TO
THE ROAD

Take a brisk walk down memory lane to learn about the history of MINI, from British beginnings that trace back to the 1950s to our partnership with BMW that thrives today.

Learn More

## Meet The New MINI Family

Step into a new world of wanderlust. Between more space, more standard features, and more breakthrough tech than ever, there’s a lot to unpack when it comes to the next generation of MINIs.

EXPLORE the lineup

AVAILABLE NOW

### THE ALL-NEW MINI
COUNTRYMAN S ALL4

Learn More
Build Your Own

AVAILABLE NOW

### THE ALL-NEW MINI JCW
COUNTRYMAN ALL4

Learn More
Build Your Own

AVAILABLE NOW

### THE ALL-NEW MINI
COOPER S 2 DOOR

Learn More
Build Your Own

COMING IN FALL 2024

### THE ALL-NEW MINI
COUNTRYMAN SE ALL4

Learn More
Reserve Now

#### Stay updated.

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