{"id":999797225256640500,"conversation_id":"999797225256640512","created_at":1527205208000,"date":"2018-05-24","time":"23:40:08","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ Sometimes I regret that the term \"growth hacker\" got popularized. The content marketing industrial complex has turned it into a stream of tips and tricks - \n \"orange buttons = 50% lift!\" - deemphasizing the old school wizardry implied by \"hacker.\" Instead it's all hacks","mentions":[],"urls":[],"photos":[],"replies_count":16,"retweets_count":100,"likes_count":385,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999797225256640512","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037395889721300,"conversation_id":"999037385244598272","created_at":1527024051000,"date":"2018-05-22","time":"21:20:51","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"9/ There's not a ton of entrepreneurs who are brave enough to build new consumer hardware cos, but if you are, I think this has to be a key consideration!","mentions":[],"urls":[],"photos":[],"replies_count":7,"retweets_count":2,"likes_count":49,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037395889721344","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037394761461800,"conversation_id":"999037385244598272","created_at":1527024050000,"date":"2018-05-22","time":"21:20:50","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ Envoy is a B2B example. I've signed in with the system at the lobbies of dozens of companies, which means if I ever have to make a purchasing decision in the category, they'll be the natural choice.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":5,"likes_count":40,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037394761461760","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037393226424300,"conversation_id":"999037385244598272","created_at":1527024050000,"date":"2018-05-22","time":"21:20:50","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ Sometimes the Amazon Echo thinks you're talking to it when you're not. I've always thought that Amazon is unlikely to ever fix this since it probably increases engagement when it occasionally gets things wrong :)","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":3,"likes_count":27,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037393226424325","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037391657750500,"conversation_id":"999037385244598272","created_at":1527024050000,"date":"2018-05-22","time":"21:20:50","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ With Amazon Echo, the physical presence gets you an retention/engagement benefit. Sitting on your kitchen counter naturally encourages you to use it. The newest one, the Show, has a display which invites you to interact.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":3,"likes_count":19,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037391657750531","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037389984206800,"conversation_id":"999037385244598272","created_at":1527024049000,"date":"2018-05-22","time":"21:20:49","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ The new scooter/bike trend is another obvious example. Lots of brightly painted Lime scooters all over SF makes a splash. Put some pricing and instructions on the actual hardware, and riders who have big smiles on their faces, and you have a natural acquisition channel.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":6,"likes_count":59,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037389984206849","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037388818210800,"conversation_id":"999037385244598272","created_at":1527024049000,"date":"2018-05-22","time":"21:20:49","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ Traveling and going out are social activities. You bring your friends and loved ones in the car with you, to share the costs. Even the fully utilitarian version - going from point A to point B - can be social, since there's often a person on the other side.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":3,"likes_count":29,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037388818210816","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037387761168400,"conversation_id":"999037385244598272","created_at":1527024049000,"date":"2018-05-22","time":"21:20:49","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ More importantly, some product usage patterns are naturally viral. Transportation fits into this bucket, which is why Uber's rider acquisition mostly viral/WOM","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":3,"likes_count":35,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037387761168386","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037386620325900,"conversation_id":"999037385244598272","created_at":1527024048000,"date":"2018-05-22","time":"21:20:48","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ The viral acquisition benefits are pretty obvious. If you've never seen/tried a product, but you see them swarming around your city (or your workplace), then naturally you'll want to try it out","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":7,"likes_count":48,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037386620325888","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":999037385244598300,"conversation_id":"999037385244598272","created_at":1527024048000,"date":"2018-05-22","time":"21:20:48","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ Random observation: One underappreciated advantage of companies that exist in the real world - Amazon Echo, Envoy, Limebike, Uber, etc - is the constant in-real-life reminders to try out and use the product","mentions":[],"urls":[],"photos":[],"replies_count":12,"retweets_count":56,"likes_count":307,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/999037385244598272","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":998370019858829300,"conversation_id":"998369899486498816","created_at":1526864936000,"date":"2018-05-21","time":"01:08:56","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"Now I'm paying $50 more per month and it doesn't actually work. Watching it on a pirated stream now","mentions":[],"urls":[],"photos":[],"replies_count":5,"retweets_count":0,"likes_count":12,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/998370019858829312","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":998369899486498800,"conversation_id":"998369899486498816","created_at":1526864907000,"date":"2018-05-21","time":"01:08:27","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"Another Xfinity/Comcast horror story from today: I want to watch NBA playoffs. Download TNT app. Asks you to add TV services to Comcast. Did it. Doesn't work - \"pending activation\" Doesn't automatically activate until physical box arrives next week. FML.","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":0,"likes_count":13,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/998369899486498816","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996797956995993600,"conversation_id":"996797956995993600","created_at":1526490127000,"date":"2018-05-16","time":"17:02:07","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"Tweetstorms are fun bc they are so much easier to write than actual essays that need supporting points, logical arguments, data, coherent sentences, correct spelling, etc","mentions":[],"urls":[],"photos":[],"replies_count":6,"retweets_count":3,"likes_count":78,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996797956995993600","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787499518349300,"conversation_id":"996787476281942016","created_at":1526487633000,"date":"2018-05-16","time":"16:20:33","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"17/ Final note. This is all about the idea that it’s all about evaluating the quality of growth - repeatability, durability, scalability - as opposed to getting wowed by fancy graphs. Let’s all dig one level deeper and we’ll be in a better place.","mentions":[],"urls":[],"photos":[],"replies_count":6,"retweets_count":12,"likes_count":89,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787499518349313","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787498243289100,"conversation_id":"996787476281942016","created_at":1526487633000,"date":"2018-05-16","time":"16:20:33","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"16/ Growth metrics are funny because we’re basically in an industry without GAAP accounting standards. Sometimes a signup isn’t really a signup, and a cohort curve has a misleading denominator. It’s hard. So it’s important to be careful!","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":8,"likes_count":41,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787498243289088","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787496628510700,"conversation_id":"996787476281942016","created_at":1526487633000,"date":"2018-05-16","time":"16:20:33","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"15/ Never trust that adding emails, push, and other notifications will automagically fix this. Sometimes you can make huge improvements, when combined with a high-value feature (like tagging!) but it’s rare","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":6,"likes_count":36,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787496628510720","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787495206563800,"conversation_id":"996787476281942016","created_at":1526487632000,"date":"2018-05-16","time":"16:20:32","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"14/ Some of the wildest growth curves have been companies that are adding a ton of new users - 100,000+/day - combined with churning a ton of users. THE CHURN ALWAYS WINS.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":6,"likes_count":48,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787495206563840","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787494032113700,"conversation_id":"996787476281942016","created_at":1526487632000,"date":"2018-05-16","time":"16:20:32","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"13/ Ultimately, hockey sticks are a combination of adding new users, reactivating, and churn. Acquisition is hard to scale, expensive, and usually linear. Churn is % of the actives. Sometimes it all catches up with each other and you go flat :( Gotta watch for that.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":6,"likes_count":27,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787494032113666","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787492828467200,"conversation_id":"996787476281942016","created_at":1526487632000,"date":"2018-05-16","time":"16:20:32","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"12/ You can say there’s a TAM of X million users, but only Y activate, and then only Z stay engaged. If you spend $ to acquire all the users on the planet, what kind of company are you left with? Worth thinking about.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":7,"likes_count":37,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787492828467201","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787491196821500,"conversation_id":"996787476281942016","created_at":1526487631000,"date":"2018-05-16","time":"16:20:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"11/ Similar to the earlier acquisition point, the ratio of actives over signups is important too. I’m usually looking for >20% because tells you how efficiently you convert your TAM to an engaged user base.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":5,"likes_count":30,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787491196821504","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787489833738200,"conversation_id":"996787476281942016","created_at":1526487631000,"date":"2018-05-16","time":"16:20:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"10/ A recent phenomenon I’ve seen is where cohort curves are presented after the user has done really-high-intent-thing. After they’ve added 10 friends, they’re so sticky! OK but what % of users actually get to that? Watch the denominators.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":6,"likes_count":30,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787489833738240","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787488579575800,"conversation_id":"996787476281942016","created_at":1526487631000,"date":"2018-05-16","time":"16:20:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"9/ Let’s consider engagement now. Cohort curves are key, and it’s no wonder the increased focus on them over the past few years. Do they stabilize over time? How long does it take? Does it match the usage pattern you’re expecting?","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":4,"likes_count":29,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787488579575813","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787487371616300,"conversation_id":"996787476281942016","created_at":1526487631000,"date":"2018-05-16","time":"16:20:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ All of this speaks to the quality of your acquisition. Is it durable, repeatable, scalable? Sometimes you can create a hockey stick that’s not any of those things.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":6,"likes_count":33,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787487371616256","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787485647802400,"conversation_id":"996787476281942016","created_at":1526487630000,"date":"2018-05-16","time":"16:20:30","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ The ratio of activated users / total signups is key too, because it says how efficiently you can convert the TAM to actual users. If it’s <10% and a niche market, you’ll have a hard time building an audience. If people fly through your funnel AND your market is huge, then woo!","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":8,"likes_count":41,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787485647802376","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787484410466300,"conversation_id":"996787476281942016","created_at":1526487630000,"date":"2018-05-16","time":"16:20:30","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ Some channels are hard to scale and are ephemeral. If you are doing email blasts from marketing lists (via BD or your own) and inviting folks gradually, that’ll eventually tap out. Always look at the channel breakdown.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":4,"likes_count":28,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787484410466304","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787482866933800,"conversation_id":"996787476281942016","created_at":1526487629000,"date":"2018-05-16","time":"16:20:29","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ The importance of activation is that then you can figure out which channels activate the best, and if the only ones you can scale are low-activation, your blended average will tend towards a high “Cost Per X” which sucks.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":5,"likes_count":46,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787482866933760","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787481088585700,"conversation_id":"996787476281942016","created_at":1526487629000,"date":"2018-05-16","time":"16:20:29","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ Signups and cost per signups is a shitty metric. Instead, consider the real first intentful activity in the funnel - that’s activation. For Slack, that’s downloading the desktop app or joining a channel and saying something. Calculate “Cost Per First Chat” per channel","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":12,"likes_count":89,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787481088585729","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787479792554000,"conversation_id":"996787476281942016","created_at":1526487629000,"date":"2018-05-16","time":"16:20:29","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ That’s why you should always ask for a channel mix breakdown. How many of the signups are coming from which channels, and what’s the CAC and LTV from each. Sometimes they’re very different - 4x difference from blended versus per-channel.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":11,"likes_count":75,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787479792553984","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787478081175600,"conversation_id":"996787476281942016","created_at":1526487628000,"date":"2018-05-16","time":"16:20:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ The easiest way to show a hockey stick is to just buy ads. Buy a little bit one week, then a bit more the next, and so on. The curve will look good after a few months! Some of the acquisition will look attributable to ads, but it’ll cause some organic as well.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":9,"likes_count":38,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787478081175552","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996787476281942000,"conversation_id":"996787476281942016","created_at":1526487628000,"date":"2018-05-16","time":"16:20:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ I don’t trust hockey stick curves. Not on their own, anyway - which is often how they are presented in tweeted out infographics, demo days, etc. Hockey sticks can be gamed. They can show low-quality growth. And you need the right tools to figure out if they’ll sustain.","mentions":[],"urls":[],"photos":[],"replies_count":17,"retweets_count":116,"likes_count":452,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996787476281942016","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160107942735900,"conversation_id":"996160086052691973","created_at":1526338052000,"date":"2018-05-14","time":"22:47:32","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"17/ Just make sure whatever you do here aligns with your growth and monetization strategy. High DAU/MAU means viral growth can work. Low DAU/MAU means monetization must work, to power paid programs! (The end)","mentions":[],"urls":[],"photos":[],"replies_count":11,"retweets_count":14,"likes_count":114,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160107942735872","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160106000797700,"conversation_id":"996160086052691973","created_at":1526338051000,"date":"2018-05-14","time":"22:47:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"16/ Finally, maybe DAU/MAU is just not for you. Sometimes you don't have to be a foreground app to be successful. Maybe you just need to build something awesome that does something valuable for people, makes enough money, and they use it twice a year! Also great.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":6,"likes_count":53,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160106000797696","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160104927031300,"conversation_id":"996160086052691973","created_at":1526338051000,"date":"2018-05-14","time":"22:47:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"15/ Similarly, show how the freq of use increases in correlation to something. Perhaps size of their network - showing network effects - or how much content they've produced or saved. Then make the argument that by increasing that variable, DAU/MAU will rise in cohorts over time.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":6,"likes_count":46,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160104927031296","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160103794520000,"conversation_id":"996160086052691973","created_at":1526338051000,"date":"2018-05-14","time":"22:47:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"14/ If your DAU/MAU isn't super high, this is what I like to see instead: Show me your hardcore userbase. What % of your users are active every day last week? What are they doing? How are you going to produce more of them? Showing this group exists goes a long way.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":8,"likes_count":98,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160103794520065","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160102213267500,"conversation_id":"996160086052691973","created_at":1526338050000,"date":"2018-05-14","time":"22:47:30","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"13/ I've also not seen a 10% DAU/MAU product, through sheer effort, become 40% DAU/MAU. There seems to be a natural cadence to the usage of these product categories that doesn't change much over time.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":2,"likes_count":32,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160102213267456","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160101110243300,"conversation_id":"996160086052691973","created_at":1526338050000,"date":"2018-05-14","time":"22:47:30","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"12/ So let's say that you want your DAU/MAU to increase - so what do you do? Funny enough, a lot of people seem to implement emails and push notifications thinking it'll help. My experience is that it tends to increase casual numbers (the MAU) but not the daily users.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":2,"likes_count":32,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160101110243328","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160099977695200,"conversation_id":"996160086052691973","created_at":1526338050000,"date":"2018-05-14","time":"22:47:30","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"11/ You may notice a pattern here. If you're low-frequency/episodic, then you have to generate enough dollars or data that it's valuable. If you're high-frequency, you have a higher chance of growing virally and building an audience business that monetizes using ads.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":13,"likes_count":60,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160099977695233","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160098379681800,"conversation_id":"996160086052691973","created_at":1526338049000,"date":"2018-05-14","time":"22:47:29","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"10/ Much of e-commerce looks like this too, of course. You buy mattresses, new sunglasses, watches, etc fairly infrequently. Yet there are $1B+ wins in the category.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":1,"likes_count":23,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160098379681793","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160095871557600,"conversation_id":"996160086052691973","created_at":1526338049000,"date":"2018-05-14","time":"22:47:29","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ In fact, for SaaS, it seems to be the exception not the rule. While email and business chat can be nearly daily use, a lot of super important tools like Workday, Google Analytics, Dropbox, Salesforce, etc. might only be used 1-2x/week.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":2,"likes_count":29,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160095871557632","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160094151827500,"conversation_id":"996160086052691973","created_at":1526338048000,"date":"2018-05-14","time":"22:47:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ Linkedin is another interesting example which is low frequency - only recruiters and people looking for jobs use it in daily spurts - but it throws off so much unique data that you can build a bunch of vertical SaaS companies on top of this virally growing database.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":0,"likes_count":31,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160094151827468","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160092755112000,"conversation_id":"996160086052691973","created_at":1526338048000,"date":"2018-05-14","time":"22:47:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ The driver side has clusters of \"power drivers\" who are active >30hrs/week, but as it's been widely published, our average driver is actually part-time. (Pareto Principle!)","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":2,"likes_count":22,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160092755111936","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160091505217500,"conversation_id":"996160086052691973","created_at":1526338048000,"date":"2018-05-14","time":"22:47:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ At Uber, our most profitable rides are to airports, via Black Car for a special night out, business travel, etc. These don't happen every day, and although there are folks using us to commute, that's not the average use case. So our DAU/MAU wasn't >50%.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":2,"likes_count":32,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160091505217537","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160090322423800,"conversation_id":"996160086052691973","created_at":1526338047000,"date":"2018-05-14","time":"22:47:27","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ Not everything has to be daily use to be valuable. On the other side of the spectrum are products where the usage is episodic but each interaction is high value. DAU/MAU isn't the right metric there.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":10,"likes_count":88,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160090322423808","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160088711757800,"conversation_id":"996160086052691973","created_at":1526338047000,"date":"2018-05-14","time":"22:47:27","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ For consumer and bottoms up SaaS products, this metric is super useful, but seems to mostly exclude everything bseides messaging/social products that are daily use. These are valuable products, but not the only ones.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":1,"likes_count":19,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160088711757824","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":996160087428403200,"conversation_id":"996160086052691973","created_at":1526338047000,"date":"2018-05-14","time":"22:47:27","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ It's an important metric, to be sure, but it's often misused to say that \"XYZ isn't working\" when in fact, there's a slightly less frequent usage pattern that's still equally valuable.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":2,"likes_count":29,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/996160087428403201","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":994084617673236500,"conversation_id":"994083273180696576","created_at":1525843216000,"date":"2018-05-09","time":"05:20:16","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"11/ At the moment, I'm experimenting with the time of publishing, the structure of the tweetstorms, how much I argue a strong opinion in the first tweet versus alternative structures, etc. Will report back when I learn more!","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":1,"likes_count":4,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/994084617673236481","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":994084215552729100,"conversation_id":"994083273180696576","created_at":1525843120000,"date":"2018-05-09","time":"05:18:40","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ I was inspired by a recent screenwriting podcast interviewing Kumail/Emily from \"The Big Sick\" and their writing process- they try to do some free writing to get rid of the natural apathy / writer's block at the beginning of any session.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":2,"likes_count":8,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/994084215552729088","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":994083545349087200,"conversation_id":"994083273180696576","created_at":1525842961000,"date":"2018-05-09","time":"05:16:01","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ So far, I've written 5 over the last week. Here they are, if you've missed any of them!","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":0,"likes_count":3,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/994083545349087232","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":994083410313433100,"conversation_id":"994083273180696576","created_at":1525842928000,"date":"2018-05-09","time":"05:15:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ Honestly it's been way more fun than I've thought it'd be, because it's easy! And the response from y'all has been strong. Thank you again for reading them!","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":0,"likes_count":8,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/994083410313433088","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":994083273180696600,"conversation_id":"994083273180696576","created_at":1525842896000,"date":"2018-05-09","time":"05:14:56","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ Have been writing nearly daily tweetstorms and am having a lot of fun doing it. They are much, much easier to write because you can just focus on the prose rather than going detailed on facts, figures, case studies, etc., as I usually do.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":5,"likes_count":52,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/994083273180696576","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993710292457553900,"conversation_id":"993710292457553920","created_at":1525753970000,"date":"2018-05-08","time":"04:32:50","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"day 5 of writing one tweetstorm per day, and have already had more interesting people follow me in the last week hours than in the last year! Thank you!","mentions":[],"urls":[],"photos":[],"replies_count":10,"retweets_count":2,"likes_count":185,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993710292457553920","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993568593349660700,"conversation_id":"993560378129960960","created_at":1525720186000,"date":"2018-05-07","time":"19:09:46","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"17/ Finally - do you have other lessons on paid marketing and its influence on startup/product strategy? Would love to hear it! And RT if you are enjoying these tweetstorms!","mentions":[],"urls":[],"photos":[],"replies_count":65,"retweets_count":46,"likes_count":340,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993568593349660672","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993568080709259300,"conversation_id":"993560378129960960","created_at":1525720064000,"date":"2018-05-07","time":"19:07:44","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"16/ The new generation of ad platforms makes it possible to scale revenue to new heights, but without profitability. Make sure you don't get addicted. Build out there channels. Fix churn and frequency. Don't congratulate yourself too early. And calculate LTV/CAC correctly :)","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":37,"likes_count":244,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993568080709259264","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993567569801039900,"conversation_id":"993560378129960960","created_at":1525719942000,"date":"2018-05-07","time":"19:05:42","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"15/ If you are really going to invest a ton of time from engineering/growth to integrate with all the APIs, try out a ton of things algorithmically, then you can develop a lasting edge. I've heard Wish does this well, but it's not common.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":18,"likes_count":150,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993567569801039872","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993567059303915500,"conversation_id":"993560378129960960","created_at":1525719821000,"date":"2018-05-07","time":"19:03:41","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"14/ There's a few scenarios where paid marketing is justified, but it's situational. If your product has network effects that kick in after an activation point and really scale, you can use paid to help bootstrap that. Facebook uses paid to build out new regions, for example.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":25,"likes_count":178,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993567059303915520","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993566549016490000,"conversation_id":"993560378129960960","created_at":1525719699000,"date":"2018-05-07","time":"19:01:39","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"13/ Addiction to paid marketing can get you into a local maximum. It's much harder to fix the underlying issues - creating real moats, product differentiation, doing deeper adtech integrations. Easier to just spend more and push the LTV window from 9 months to 12 to 18.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":40,"likes_count":248,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993566549016489985","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993566036795457500,"conversation_id":"993560378129960960","created_at":1525719577000,"date":"2018-05-07","time":"18:59:37","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"12/ Contrast that to viral channels, folder sharing in Dropbox or team channel creation for Slack - these are highly situational and only a few folks can copy. Whereas in ads you're competing with everyone going after your same demographic.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":24,"likes_count":201,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993566036795457537","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993565524918448100,"conversation_id":"993560378129960960","created_at":1525719455000,"date":"2018-05-07","time":"18:57:35","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"11/ Competitive dynamics are real. They'll come in to copy not just your product, but also ad messaging and creative. It's not hard to fast follow, especially if you can start the test just with a experiments on millennial-friendly ad copy and landing pages.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":27,"likes_count":156,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993565524918448128","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993565013012107300,"conversation_id":"993560378129960960","created_at":1525719333000,"date":"2018-05-07","time":"18:55:33","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"10/ Saturation is also a thing. As you buy up your core demographic, the extra volume comes from non-core, who are less responsive. The first US-based ad impression on a property is the most responsive, but you eventually run out of those.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":26,"likes_count":187,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993565013012107265","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993564499499257900,"conversation_id":"993560378129960960","created_at":1525719210000,"date":"2018-05-07","time":"18:53:30","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"9/ Scale effects mostly work against you in paid marketing. The longer your campaigns run, the less effective they become - people start seeing your ads too often. The messaging becomes stale, and novelty effects are real. Market performance has a reversion to the mean.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":53,"likes_count":297,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993564499499257856","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993563986191896600,"conversation_id":"993560378129960960","created_at":1525719088000,"date":"2018-05-07","time":"18:51:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ Because your initial organic users are your biggest fans, your Blended CAC and per-channel CAC can often by off by 2-5X. As you scale your paid, your organic won't follow 1:1. So as you grow, your Blended will approach your dominant channel's CAC.","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":53,"likes_count":272,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993563986191896581","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993563474428088300,"conversation_id":"993560378129960960","created_at":1525718966000,"date":"2018-05-07","time":"18:49:26","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ The first mistake is to start by thinking of everything as Blended CAC - dividing all your acquisition against dollars - as opposed to understanding CAC of each channel (Facebook, Google display, Google AdWords, etc.). The former is misleading.","mentions":[],"urls":[],"photos":[],"replies_count":6,"retweets_count":62,"likes_count":366,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993563474428088320","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993562960932081700,"conversation_id":"993560378129960960","created_at":1525718844000,"date":"2018-05-07","time":"18:47:24","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It's highly dependent on both against external forces - competition and platform - as well as the leadership team's psychology when things get unsustainable.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":55,"likes_count":273,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993562960932081664","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993562448774008800,"conversation_id":"993560378129960960","created_at":1525718721000,"date":"2018-05-07","time":"18:45:21","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ This happens enough that y'all should be nodding your heads now - it's tough, but there's a pattern. This is the Paid Marketing Local Max.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":26,"likes_count":236,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993562448774008832","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993561936003584000,"conversation_id":"993560378129960960","created_at":1525718599000,"date":"2018-05-07","time":"18:43:19","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ Even slower growth means a pivot is in order. Try something else, also powered by paid marketing. Maybe subscription? Premium? Try another thing. Then another. Irrelevance - or maybe bankrupcy.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":22,"likes_count":148,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993561936003584002","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993561422251659300,"conversation_id":"993560378129960960","created_at":1525718477000,"date":"2018-05-07","time":"18:41:17","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ Suddenly top line hits a ceiling. Payback period goes from 9 months to 12, then more. Unit economic profitable, but not with staff + HQ. Without top line growth, more investment dollars can't be raised. Budgets get slashed, then layoffs.","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":28,"likes_count":219,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993561422251659264","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993560907711164400,"conversation_id":"993560378129960960","created_at":1525718354000,"date":"2018-05-07","time":"18:39:14","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ A familiar story: New product launches. Nice spike, but it dies down. The product is low freq - gotta spend to grow. Marketing spend increases, it's profitable! More is spent, more money is raised via VCs. OMG this is working! Party!","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":31,"likes_count":214,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993560907711164416","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":993560378129961000,"conversation_id":"993560378129960960","created_at":1525718228000,"date":"2018-05-07","time":"18:37:08","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ Many of the biggest implosions in recent history - especially ecommerce - have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track - never less.","mentions":[],"urls":[],"photos":[],"replies_count":104,"retweets_count":1314,"likes_count":4030,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/993560378129960960","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992837629652516900,"conversation_id":"992834029404667905","created_at":1525545911000,"date":"2018-05-05","time":"18:45:11","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"14/ Anyone have examples of other network effects or trying to put metrics against it? Especially in SaaS or consumer. If so, would love to hear from you!","mentions":[],"urls":[],"photos":[],"replies_count":14,"retweets_count":3,"likes_count":28,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992837629652516865","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992837282494206000,"conversation_id":"992834029404667905","created_at":1525545828000,"date":"2018-05-05","time":"18:43:48","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"13/ We are still very early in creating a taxonomy of these different kinds of network effects, measuring them, and creating comps as we have with DAU/MAU, D1/7/30, etc","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":2,"likes_count":27,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992837282494205952","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992837022321553400,"conversation_id":"992834029404667905","created_at":1525545766000,"date":"2018-05-05","time":"18:42:46","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"12/ For a marketplace platform, we could think of each product SKU as a dot on an XY graph. As each SKU has more buyers and sellers against it, we should see transactions/user go up in tandem. Every marketplace is a network of networks around these SKUs","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":5,"likes_count":30,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992837022321553408","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992836759246454800,"conversation_id":"992834029404667905","created_at":1525545704000,"date":"2018-05-05","time":"18:41:44","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"11/ For instance, for a SaaS project management product, each dot on an XY represents a team. X axis is the # of people on the team versus their engagement (tasks/edits/whatever) on the Y-axis. This product is an aggregation of these team networks.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":4,"likes_count":21,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992836759246454784","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992836501279944700,"conversation_id":"992834029404667905","created_at":1525545642000,"date":"2018-05-05","time":"18:40:42","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"10/ Ideally, startups should have strong early network effects, even with a small number of nodes. We should be able to see this empirically if we graph network size and engagement against each other!","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":3,"likes_count":36,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992836501279944704","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992836203631136800,"conversation_id":"992834029404667905","created_at":1525545571000,"date":"2018-05-05","time":"18:39:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"9/ This is a cool conceptual model but even better, we should be able to measure them empirically! This is obviously useful for many reasons, and particularly in my line of business (venture capital) where we’re trying to pick startups w these dynamics","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":3,"likes_count":21,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992836203631136768","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992835932553277400,"conversation_id":"992834029404667905","created_at":1525545506000,"date":"2018-05-05","time":"18:38:26","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ I speculate that most of these curves have a kink at low N where the density is too low, then steady growth, and at high N a reversion - potentially even going down as the network has “crowding” dynamics.","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":3,"likes_count":28,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992835932553277440","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992835636670349300,"conversation_id":"992834029404667905","created_at":1525545436000,"date":"2018-05-05","time":"18:37:16","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ The start of the curve can be illustrated by Facebook’s “10 friends in 7 days” goal. This means there’s a kink in the start of the curve, at low network density, where engagement starts out low","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":3,"likes_count":26,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992835636670349312","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992835367635107800,"conversation_id":"992834029404667905","created_at":1525545372000,"date":"2018-05-05","time":"18:36:12","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ I’ll further argue every network effect curve eventually has diminishing returns - the question is when? The work that products do - algo-driven feeds, creating multiple smaller channels/groups, etc - they help scale the curve so it diminishes less quickly","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":4,"likes_count":36,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992835367635107841","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992835097345671200,"conversation_id":"992834029404667905","created_at":1525545307000,"date":"2018-05-05","time":"18:35:07","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ The \"positive effect\" that this definition references, I would argue, in reality looks more like a curve, certainly not a binary “yes/no” and also not a fixed value.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":5,"likes_count":36,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992835097345671168","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992834826934743000,"conversation_id":"992834029404667905","created_at":1525545243000,"date":"2018-05-05","time":"18:34:03","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ Why is this? Well let's go to a definition - to paraphrase Wikipedia: \"A network effect is the positive effect that an additional user of a good or service has on the value of that product to others.\"","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":4,"likes_count":23,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992834826934743040","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992834557710745600,"conversation_id":"992834029404667905","created_at":1525545179000,"date":"2018-05-05","time":"18:32:59","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ Uber is another example, albeit the two-sided version. When the network of riders/drivers are small, each new node decreased ETAs and increases utilization of drivers. Once ETAs are <5min though, the positive effect diminishes. It’s “good enough.”","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":3,"likes_count":40,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992834557710745601","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992834287039754200,"conversation_id":"992834029404667905","created_at":1525545114000,"date":"2018-05-05","time":"18:31:54","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ Let's take Hipchat/Slack's group chat as an example. When you add each new node to the network, the value increases dramatically! Up to a point. (~15 people?). After that, it gets noisy and the value increases more slowly / degrades for each new user.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":3,"likes_count":39,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992834287039754240","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992834029404667900,"conversation_id":"992834029404667905","created_at":1525545053000,"date":"2018-05-05","time":"18:30:53","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ We all often talk about network effects in tech products like they're binary: Products are said to either \"have\" network effects, or they don't. I think we’re missing a lot of nuance that way.","mentions":[],"urls":[],"photos":[],"replies_count":9,"retweets_count":123,"likes_count":394,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992834029404667905","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992117047860564000,"conversation_id":"992114899991060481","created_at":1525374111000,"date":"2018-05-03","time":"19:01:51","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"9/ \n \n When you focus on low-intent folks, you'll have to get creative to build their intent quickly. Things like being able to try out the product, having their friends into the product - these are the \"activation\" steps that generate intent.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":5,"likes_count":66,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992117047860563968","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992116790070272000,"conversation_id":"992114899991060481","created_at":1525374050000,"date":"2018-05-03","time":"19:00:50","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"8/ \n \n When it comes to your product roadmapping, yes you can definitely brainstorm and ship a bunch of +10% increases, but you need to add a discount factor to your spreadsheets to reflect reality.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":2,"likes_count":46,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992116790070272000","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992116531927625700,"conversation_id":"992114899991060481","created_at":1525373988000,"date":"2018-05-03","time":"18:59:48","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ You obv get real net incremental increases on conversion the further down the funnel you go. By that point, the low-intent folks have burned off. You're closer to the bottom line.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":3,"likes_count":49,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992116531927625728","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992116272736370700,"conversation_id":"992114899991060481","created_at":1525373926000,"date":"2018-05-03","time":"18:58:46","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ Couple important lessons: Unblock your high-intent users. For Uber, that was things like payment methods, app quality (for Android especially!), the forgot password flow, etc.","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":20,"likes_count":150,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992116272736370689","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992116012886700000,"conversation_id":"992114899991060481","created_at":1525373864000,"date":"2018-05-03","time":"18:57:44","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that'll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":4,"likes_count":48,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992116012886700032","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992115753947140100,"conversation_id":"992114899991060481","created_at":1525373803000,"date":"2018-05-03","time":"18:56:43","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ \n \n If you're at a company that A/B tests everything and then announces the great results - that's wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. And then look at your top-line results. Rarely does it match.","mentions":[],"urls":[],"photos":[],"replies_count":3,"retweets_count":5,"likes_count":61,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992115753947140097","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992115491769643000,"conversation_id":"992114899991060481","created_at":1525373740000,"date":"2018-05-03","time":"18:55:40","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ \n \n Doing tactical things like moving buttons above the fold, optimizing headlines, removing form fields - those are great, but the increases won't directly drop to your bottom line.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":7,"likes_count":63,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992115491769643009","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992115203050524700,"conversation_id":"992114899991060481","created_at":1525373671000,"date":"2018-05-03","time":"18:54:31","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"2/ \n \n Let's call this the \"Conservation of Intent.\" For all your users coming in, only some of them are high-intent. It's hard to increase that intent just by making a couple steps easier - that'll just grow your low-intent users.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":9,"likes_count":89,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992115203050524672","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":992114899991060500,"conversation_id":"992114899991060481","created_at":1525373599000,"date":"2018-05-03","time":"18:53:19","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"1/ OK, this is an infuriating startup experience: You ship an experiment that's +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right? Wrong :( Turns out usually it goes up a little bit, or maybe not at all. Why is that?","mentions":[],"urls":[],"photos":[],"replies_count":24,"retweets_count":233,"likes_count":767,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/992114899991060481","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991734245142937600,"conversation_id":"991724979250057222","created_at":1525282844000,"date":"2018-05-02","time":"17:40:44","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"9/ If it's helpful- for comps I've seen: 5-10% of SMS invites are clicked on when sent through Twilio. 25-50% when it's from the user's number. (Big difference!)","mentions":[],"urls":[],"photos":[],"replies_count":5,"retweets_count":6,"likes_count":45,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991734245142937601","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991725370226368500,"conversation_id":"991725370226368512","created_at":1525280728000,"date":"2018-05-02","time":"17:05:28","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"writing tweetstorms are somewhere between blogging and writing poetry.","mentions":[],"urls":[],"photos":[],"replies_count":0,"retweets_count":0,"likes_count":32,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991725370226368512","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991725219449528300,"conversation_id":"991724979250057222","created_at":1525280692000,"date":"2018-05-02","time":"17:04:52","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"7/ Addressbooks still have a strong role to play in startups' growth models. Leverage them to build density in a network, as opposed to acquisition. It's more important to have a ton of engagement so you have shots at generating virality over time, as opposed to a single blast","mentions":[],"urls":[],"photos":[],"replies_count":4,"retweets_count":3,"likes_count":38,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991725219449528325","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991725163270959100,"conversation_id":"991724979250057222","created_at":1525280678000,"date":"2018-05-02","time":"17:04:38","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ Mobile constraints make invites harder. If your app doesn't have a clear need for contact permissions, <20% of users will grant. An iMessage share sheet makes it hard to send to than 1 person at a time. Twilio doesn't allow these kinds of peer-to-peer invites, so that's out","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":3,"likes_count":13,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991725163270959104","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991725124066861000,"conversation_id":"991724979250057222","created_at":1525280669000,"date":"2018-05-02","time":"17:04:29","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ SMS virality is a totally different animal. When you invite your friends, they will start texting you back immediately. Then you leave/uninstall whatever app you were using that spammed your friends. There's no delay, unlike email.","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":3,"likes_count":11,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991725124066861057","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991725051228536800,"conversation_id":"991724979250057222","created_at":1525280652000,"date":"2018-05-02","time":"17:04:12","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"3/ Second, email virality was often powered by a one-click \"invite all\" or \"connect to call\" kind of mechanic that might fire off 500+ emails in one go. This, combined with high response rates, was often enough to get viral factor >1. (This went away too, for obv reasons)","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":3,"likes_count":17,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991725051228536832","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991420819388563500,"conversation_id":"991420062278926336","created_at":1525208117000,"date":"2018-05-01","time":"20:55:17","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"6/ Again, a lot of folks working in this area already but I am super bullish. The skillset is rare bc it's a Venn diagram of those who are thinking about B2B products and those who can build and grow amazing consumery products","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":4,"likes_count":45,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991420819388563458","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991420401396822000,"conversation_id":"991420062278926336","created_at":1525208018000,"date":"2018-05-01","time":"20:53:38","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"5/ The differences on engagement are interesting. Unlike consumer cos that compete with other time-wasting apps, people actually already have horrible/complex workflows to deal with - which your apps can simplify! New approaches with much better product experiences are needed!","mentions":[],"urls":[],"photos":[],"replies_count":1,"retweets_count":3,"likes_count":30,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991420401396822016","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
{"id":991420218978091000,"conversation_id":"991420062278926336","created_at":1525207974000,"date":"2018-05-01","time":"20:52:54","timezone":"UTC","user_id":3283901,"username":"andrewchen","name":"andrewchen","place":"","tweet":"4/ The translation between Social Graph and Work Graph shouldn’t be skeuomorphic. The structure should reflect the workflow - the immediate team around a project, senior folks who are reviewers. Plus stakeholders, customers/partners outside the org, etc. It's nuanced","mentions":[],"urls":[],"photos":[],"replies_count":2,"retweets_count":1,"likes_count":28,"hashtags":[],"cashtags":[],"link":"https://twitter.com/andrewchen/status/991420218978091008","retweet":false,"quote_url":"","video":0,"near":"","geo":"","source":"","user_rt_id":"","user_rt":"","retweet_id":"","reply_to":[{"user_id":"3283901","username":"andrewchen"}],"retweet_date":""}
