---
category: blog
date: 2021-06-01T23:12:00+13:00
description: You haven't emailed me for 2 years! Who are you again?
slug: remind-the-user-what-your-service-does
tags:
  - business
  - email
  - marketing
  - promotion
title: Remind the user what your service does
---
This goes out to anyone who does marketing for startups and businesses.

If you're about to announce something like an update for those on a waitlist or a big bang version 2, please include a reminder of what your service actually is?

I can't count the number of times I receive an email out of the blue saying "Smergen is nearly here!" only for me to scratch my head out of confusion.

A decent improvement is to just include screenshots (but not those vague "big tech art" things, real ones!)

The actual fix is just to include a one liner like "Smergen - the app that lets you map public toilets".

To really drive it home, here's a masterclass in retaining the user from [nvUltra](https://nvultra.com)

![An email snippet from nvUltra explaning how they have been infrequent with updates and then providing a detailed reminder on what nvUltra actually is, in simple english.](https://cdn.utf9k.net/blog/remind-the-user-what-your-service-does/nvultra.png)

If you can't take a few seconds to provide some context for what your announcement is about, I can't get excited or even bring myself to care.
