---
title: Free, Natural Feedback
content-tags:
- marketing
---

If Michele Miller recognized that [monitoring social media][1] is a great "naturalistic observation" complement to traditional ["laboratory" consumer research approaches][2], then she'd probably read here that I noticed that missing in her [article on the death of focus groups][3].

   [1]: http://www.blogmonitor.com/
   [2]: http://www.brandflakesforbreakfast.com/2006/10/research-crisis-who-cares.html
   [3]: http://www.inc.com/resources/marketing/articles/20061001/miller.html
