---
title: Open Means Choice
categories:
- work
content-tags:
- aside
- quote
- business
- tech
- open
---

> "Openness" is defined by the ease with which a customer can substitute one product for another.
> - Jonathan Schwartz, [Sun blog post, August 2004][1]

   [1]: http://blogs.sun.com/jonathan/date/20040808
