---
title: Blipverts
categories:
- work
- culture
content-tags:
- advertising
- idea
- marketing
- mind
---

[![Channel 23](/media/2007-02-05-blipverts/episode_11_2.jpg)][2]

Lunch group brainstorm of the day:
- Superbowl advertising is as much about hype as about the actual 30 seconds of actual exposure.
- The Food Network may have actually sold [subliminal advertising to McDonald's][3].
- Even though [popular belief][4] is largely debunked, there's enough [possibility][5] to convince advertisers that value exists.

So, someone needs to buy a very short Superbowl ad segment and sell each frame individually.  Probably a stunt that would only be profitable once, but who cares?  [Once made Alex Tew a millionaire.][6]

   [2]: http://www.maxheadroom.com/mh_episode_11.html "Max Headroom episode 1.1"
   [3]: http://www.youtube.com/watch?v=LMzbwa6PvEE
   [4]: http://www.snopes.com/business/hidden/popcorn.asp
   [5]: http://www.newscientist.com/article/mg19025494.400-subliminal-advertising-may-work-after-all.html
   [6]: http://news.bbc.co.uk/1/hi/magazine/4585026.stm
