---
title: Adobe on the Cluetrain
content-tags:
- cluetrain
- marketing
- socialmedia
---

A case study worth keeping around for client education:

Via an employee blogging officially but with a personal voice, Adobe has heard [public concern][1], engaged in an open dialog about it, and [directly addressed][2] the issue.

   [1]: http://uneasysilence.com/archive/2007/12/12789/
   [2]: http://blogs.adobe.com/jnack/2008/01/adobe_and_omnit.html
