---
title: Meme delivery
abstract: I judge messages by the effort put into generating them.
categories:
- culture
content-tags:
- communication
---

My recent lunch-hour rant on angelspam got me pondering.  Why is it that I find it impossible to take chain mail seriously, even if I might otherwise be interested in the topic at hand (in the case of political calls to action)?

I believe that we have filters designed to filter out noise in our collection of memes.  After all, I don't want every possible concept or thought pattern I encounter to weave its way into my mental map, lest I become **wholly** a product of my environment, devoid of self-direction.

A memetic filter I find valuable is that of source effort.  If very little effort is expended delivering a message to me, then how can I be expected to expend energy receiving it?  Messages broadcast to me via TV commercials and magazine ads must overcome great barriers to entry my mind, but a handwritten note left on my desk will receive immediate attention.

Side effects of this filtering, though, include a high barrier of entry for messages that were not authored for me, but merely routed via the forward button.  A short note meant for me can profoundly affect this equation, of course [e.g. a recent email from my mother where she asked how one of those "mind reading" tricks worked, rather than simply passing on the curiosity].

I'm not alone.  I've heard that the offices of senators, for example, filter messages sent by constituents by media.  A handwritten note sent via FedEx is said to have a far greater chance of being read and sent up the chain than a copied fax or signed petition. If you received thousands of opinions daily, how seriously would you take the ones that motivated their authors only enough to click a button or two?  Yeah, me too.
