 consumers may want to move their telephones a little closer to the tv set 
 <unk> <unk> watching abc 's monday night football can now vote during <unk> for the greatest play in N years from among four or five <unk> <unk> 
 two weeks ago viewers of several nbc <unk> consumer segments started calling a N number for advice on various <unk> issues 
 and the new syndicated reality show hard copy records viewers ' opinions for possible airing on the next day 's show 
 interactive telephone technology has taken a new leap in <unk> and television programmers are racing to exploit the possibilities 
 eventually viewers may grow <unk> with the technology and <unk> the cost 
 but right now programmers are figuring that viewers who are busy dialing up a range of services may put down their <unk> control <unk> and stay <unk> 
 we 've been spending a lot of time in los angeles talking to tv production people says mike parks president of call interactive which supplied technology for both abc sports and nbc 's consumer minutes 
 with the competitiveness of the television market these days everyone is looking for a way to get viewers more excited 
 one of the leaders behind the expanded use of N numbers is call interactive a joint venture of giants american express co. and american telephone & telegraph co 
 formed in august the venture <unk> at&t 's newly expanded N service with N <unk> computers in american express 's omaha neb. service center 
 other long-distance carriers have also begun marketing enhanced N service and special consultants are <unk> up to exploit the new tool 
 blair entertainment a new york firm that advises tv stations and sells ads for them has just formed a subsidiary N blair to apply the technology to television 
 the use of N toll numbers has been expanding rapidly in recent years 
